Big ideas built around what fans care about. Campaigns, collaborations, and experiences they want to be part of.
Founder of Superbands + ROU · Ex-Pfizer, Citi, IHG, and BMS
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I’m obsessed with the things people care enough about to burn PTO and cross state lines for.
I help artists, entertainment teams, brands, and talent managers figure out what to create for those people.
Then I develop the concept, build the pitch, and work with the team bringing it to life.
I’ll meet you where the magic is.
Services
“We have a launch date. We need the idea.”
An album rollout with something fans can help unlock. A season launch that brings part of the show into their world. A series goodbye that gives the audience a role in saying farewell alongside the cast they grew up alongside.
“What if we gave people a reason to actually come?”
A listening party where fans leave something behind for the artist. A premiere experience that starts before anyone reaches the carpet. A pop-up people would visit even without the free tote.
“They’ve wanted to do something with this for a while.”
An actor with an interest they want to build on. An artist who wants a closer connection with fans. A manager exploring what a client could create with the right brand.
I also help talent, public figures, and brands find the right causes and build philanthropic partnerships.
Case studies
Hopeless Records × Gibson × Michael Clifford of 5SOS
Michael Clifford chose mental health as his cause, so we built the moment around it: a Gibson guitar he signed on camera for one fan, carrying one message for everyone watching. Your feelings deserve to be heard.
With Hopeless Records, Hot Topic & senses
Fans shared what they’re sticking around for, and every answer went live at once on a global map in honor of Suicide Prevention Month. Proof of life at scale.
Service 01
The brief says “build excitement.” Let’s get more specific.
What are fans already discussing? Which detail would they recognize immediately? What could make someone send this to the friend who got them into the show?
Those questions help me find a creative direction specific to your project.
Audience observations, creative concepts with a clear rationale, sample executions, and pitch materials or briefs your team can use. I can stay involved through development to help the finished work carry the idea through.
Service 02
Imagine someone telling a friend about it afterward.
What do they lead with? The thing they got to do? Someone they met? A detail they couldn’t believe you thought of?
I develop experiences with those moments in mind, paying attention to what happens between the invitation and the trip home.
An experience concept, guest journey, key interactions, and creative briefs for your design and production partners. I can work alongside them as the details develop.
We’ll consider what people can contribute, take away, and share, and which details make the experience feel like it could only belong to this project.
Service 03
There may be a project hiding in the conversation you keep having.
An actor has a long-standing interest they’d like to explore. An artist keeps hearing the same story from fans. A manager sees potential in a brand relationship but needs something concrete to propose.
I give those possibilities focused creative attention, alongside talent and their existing team.
A developed opportunity your team can evaluate: the concept, audience rationale, potential collaborators, level of talent involvement, and proposal materials.
Something useful to put in front of the client when they say, “Remember that thing we talked about?”
Good Company
“I’d like to do more” is a perfectly good starting point.
You may know the cause already. You may have several organizations asking for your involvement. You may be wondering what you can offer beyond a donation or a post.
I help you work through those questions and develop an initiative with the people equipped to deliver it.
A clear direction, researched partnership options, and a practical proposal outlining roles, contributions, and next steps.
My perspective comes from building Superbands and developing partnerships from the nonprofit side, where the question is always: what will help us do the work? Let me help you change the world.